Who AI names when companies compare HR & payroll platforms.
This week’s reading of how nine AI engines rank the field — measured three times each, with a confidence score. The question that should keep you up: where would your brand land?
Rippling leads HR & Payroll in AI answers.
Named in 9/9 engines · top spot in 8 · 24.0% Share of Answer. Softest on PPLX (#2) and GRK (#1) — that’s where to push.
GPT
GEM
COP
DS
AIOAIM
CLD
GRK
PPLXGPTGEMCOPDSAIOAIMCLDGRKPPLXCell shade = strength of presence; # = average rank in that engine; — = not named. Share of Answer averaged across 3 runs. Demo brands — illustrative.
That’s what one row of this board means.
Share of Answer is how often AI names a brand out of all the answers it gives to buyer questions in this category — like market share, but for AI answers instead of search clicks. The board ranks the field by it, strongest first.
?Share of Answer · how often AI names you when it answers your categoryAveraged across 49 buyer-intent prompts × 9 engines × 3 runs. A competitor named instead of you is a deal you can lose without ever seeing it in analytics.Your SEO rank won’t tell you this.
The shortlist above is the new front door. It moves on AI’s terms, not Google’s — and your analytics never see it. A competitor named in the exact question your buyer asked is a deal you lose without a trace.
- 0149 buyer-intent prompts per engine, asked three times each — share of answer is the average.
- 02Every score carries a Confidence Score — how much the answer moved between runs.
- 03When an engine’s reading isn’t reliable, we leave the cell flagged rather than guess.
Stop guessing where you’d land.
Run your own reading and see your real row across all nine engines — free, in ~60 seconds.